This is us

Rione is a sustainable streetwear label founded by three day one homies from Zurich in March 2019. Our vision is to produce courageous and stylish clothing which captures the zeitgeist and is produced as sustainably and as fair as possible. 

Ever since the often precarious working conditions in the textile industry were made public through numerous documentaries and articles, it has - at least partially - been made clear to the First World that something must change. In our opinion, in 2019 and with current environmental developments, it’s no longer acceptable to consume blindly. At the same time, however, we realize that a life of abandonment can be very unsatisfactory.

The vision of Rione is to contribute to the dissemination of fair and sustainable clothing and counteract the short-sightedness of the industry. However, we don’t share the perception that fair and sustainable clothes must be labelled with a tree, a leave or any similar symbols and there is no need for them to be identifiable as such from a distance. We rather think that the use of such symbols is obstructive regarding the dissemination of fair and sustainable clothing. Given this, we want to create stylish, long-lasting, high-quality clothes which capture the vibrancy and energy of the streetwear scene, without compromising on sustainability and fair trade. We are trying to walk the talk and these two factors therefore are regarded as premises for each of our products. In this way, the hedonistic aspects of streetwear should be maintained within an environmentally and socially acceptable context. In other words: Rione challenges the misconception that sustainability means sacrifice and wants to show that hedonistic sustainability also exists within the fashion industry. We are determined to contribute to a more open-minded dealing with sustainability in general and seek to encourage society to see sustainability as an opportunity, rather than a costly problem. Ultimately, we want to be trailblazers within the streetwear scene and minimise our environmental impact.

In general, we see the project Rione as an iterative process in which new insights are constantly gained and implemented as we move forward. On the mission of steady improvement, we are inspired by people who dare something and improvise in considered manner. Creative people who turn little into a lot and rely on DIY.

Lastly, we are open to any impulses from outside and are interested in collaborations in various forms – don’t hesitate to get in touch with us.